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Amul Dairies Expand to US: Local Production Key
2 Oct
Summary
- Amul partners with US dairy cooperatives for local milk production.
- Amul milk is now sold in 38 US states through various retailers.
- Premium pricing is justified by taste and creamy texture for consumers.
Amul has established a notable presence in the United States, with its fresh milk business expanding across 38 states. This growth is largely attributed to a strategic shift towards local production. In 2024, Amul partnered with the Michigan Milk Producers Association (MMPA) to process and brand milk sourced from US farmers.
This collaboration allows Amul to utilize American dairy infrastructure without direct investment. The brand has expanded its retail footprint, now available in mainstream outlets like Costco, with products such as Amul Gold being popular. The premium pricing of Amul milk, ranging from $5.50 to $7 per gallon, is supported by its perceived superior taste and creamy texture, appealing to both Indian expatriates and a broader consumer base.
Beyond milk, Amul is planning to introduce locally produced dahi and paneer to the US market, further broadening its portfolio. This US strategy, focused on local production and leveraging American dairy cooperatives, is influencing Amul's global expansion efforts, including initiatives in Europe.
