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AMC Theatres Rewards Loyalty With Prime Seating
26 Feb
Summary
- Loyalty members will get priority access to best seats.
- New perk to launch in 2026 for A-List and Premiere members.
- AMC reports attendance decline and quarterly revenue drop.

AMC Theatres will soon offer its most dedicated customers priority access to the prime seating locations within its auditoriums. This new benefit is set to launch in 2026 exclusively for members of its A-List and Stubs Premiere loyalty tiers.
This move comes after the company's previous attempt with variable ticket pricing based on seat location was abandoned. The enhanced seating access will be provided at no additional cost to qualifying members, reinforcing their value to the company.
The initiative was announced during a recent earnings call, coinciding with AMC's financial reports. The chain experienced a 10% decrease in attendance during the latter part of 2025. Quarterly revenue also saw a slight decline of 1.4% from the previous year, totaling $1.28 billion.




