What is the AMC Popcorn Pass?

The AMC Popcorn Pass is a new offering allowing AMC Stubs members to get 50% off a large popcorn daily through the end of 2026 for a one-time fee.

How has AMC stock performed recently?

AMC stock has experienced a significant decline, losing approximately 99.7% of its value since its peak four years ago, despite various strategic initiatives.

Will the AMC Popcorn Pass help the company?

Analysts suggest the Popcorn Pass could be a winner by increasing movie ticket sales frequency and encouraging loyalty program memberships, unlike some past strategies.

Home / Business and Economy / AMC Bets Big on Popcorn Pass to Boost Ticket Sales

AMC Bets Big on Popcorn Pass to Boost Ticket Sales

5 Dec

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Summary

AMC launches a $29.99 Popcorn Pass for discounted large popcorn daily.
The pass is valid until the end of 2026, encouraging repeat visits.
AMC hopes the pass will increase movie ticket purchases and loyalty program sign-ups.

AMC Bets Big on Popcorn Pass to Boost Ticket Sales

AMC Entertainment has introduced a new "Popcorn Pass," allowing loyalty program members to purchase discounted large popcorn daily for $29.99. This pass is valid through the end of 2026, aiming to drive customer traffic and spending.

This latest offering contrasts with several of AMC's previous strategic missteps, including ventures into cryptocurrency, gold mining investments, and shareholder dilution through AMC Preferred Equity, all of which have seen significant stock value decline. The company has also experimented with a co-branded credit card.

However, AMC has also celebrated successes like reserved seating and the AMC Stubs A-List program. The Popcorn Pass is strategically designed to encourage movie ticket purchases, as access to concessions requires a ticket, potentially revitalizing customer engagement.