Home / Business and Economy / AMC Networks Turns Las Vegas Sphere into Spooky Ad Canvas
AMC Networks Turns Las Vegas Sphere into Spooky Ad Canvas
1 Oct, 2025
Summary
- AMC Networks partners with Sphere to offer advertisers immersive out-of-home experiences
- Bacardi and Kraft Heinz sponsor AMC's annual "Fear Fest" programming
- Advertisers leverage horror fandom to connect with Gen Z consumers
In the lead-up to this year's Halloween season, AMC Networks is offering advertisers a unique opportunity to reach audiences through an innovative partnership with the Sphere in Las Vegas. The Sphere, a massive out-of-home display, will serve as a canvas for Halloween-themed content and advertising campaigns.
AMC, the owner of cable networks like AMC and IFC, has been focusing on its "Fear Fest" programming in recent years, inviting brands to embrace the horror genre and connect with its dedicated fanbase. This year, Bacardi and Kraft Heinz have signed on as sponsors of the event, while Universal Pictures has negotiated an ad pact to promote its upcoming "Black Phone 2" release on AMC's horror-focused streaming service, Shudder.
