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Amazon Web Services (AWS) holds a leading 29% market share in the cloud infrastructure industry.

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Amazon's advertising revenue experienced a significant 24% increase in Q3, making it a key growth area.

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The article suggests Amazon has strong future growth potential due to its diverse business segments, but advises further research.

Home / Business and Economy / Amazon's Diverse Growth: Beyond E-commerce

Amazon's Diverse Growth: Beyond E-commerce

8 Dec, 2025

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Summary

Amazon's e-commerce GMV reached $790 billion in 2024, with 10% year-over-year sales growth.
AWS leads cloud infrastructure with a 29% market share, generating 60% of operating income.
Advertising revenue surged 24% in Q3, contributing significantly to overall growth.

Amazon's Diverse Growth: Beyond E-commerce

Amazon stands as an e-commerce colossus, achieving $790 billion in gross merchandise volume for 2024 and experiencing a 10% year-over-year sales increase in its latest quarter. This digital retail leader is also expanding its influence far beyond online shopping.

The company's cloud computing division, Amazon Web Services (AWS), maintains its industry-leading position with a 29% market share. In the third quarter, AWS revenue grew 20% year-over-year, contributing a substantial 60% to Amazon's operating income.

Furthermore, Amazon's advertising arm has become a major growth engine, with revenue climbing 24% in Q3. This expansion, coupled with its subscription services, highlights Amazon's multifaceted strategy for continued success and significant future optionality.