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Watchdog Sues Amazon Over Prime Video Ad Charges
30 Jun
Summary
- Amazon faces lawsuit from Australia's consumer watchdog.
- The lawsuit alleges forcing paid upgrades to avoid ads.
- Existing subscribers are reportedly impacted by new charges.
Amazon.com Inc. is facing legal action in Australia from the nation's consumer watchdog. The Australian Competition & Consumer Commission (ACCC) has commenced proceedings against the e-commerce giant.
The ACCC's lawsuit targets Amazon's introduction of advertisements on its Prime Video streaming service. A key allegation is that Amazon subsequently compelled existing subscribers to pay an additional fee if they wished to continue watching without advertisements.
This development signifies a significant regulatory challenge for Amazon's streaming operations in Australia. The proceedings initiated by the ACCC will scrutinize the company's practices regarding advertising insertion and its approach to subscriber fees for ad-free viewing.
