What change is Amazon making to its referral fees in India?

Amazon is stopping its referral fees for sellers on products priced under 1,000 Indian rupees, effective March 16.

Who will benefit from Amazon's new fee policy in India?

The new policy is designed to benefit small businesses and entrepreneurs, particularly those in tier-2 and tier-3 cities.

How many products will be covered by Amazon's zero-referral fee policy in India?

The new structure will cover more than 125 million products.

Home / Business and Economy / Amazon Drops Fees for Small Indian Sellers

Amazon Drops Fees for Small Indian Sellers

2 Mar

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Summary

Amazon eliminates referral fees for products under 1,000 rupees.
The policy change aims to attract more merchants to its marketplace.
This move targets small businesses and entrepreneurs in smaller cities.

Amazon Drops Fees for Small Indian Sellers

Amazon is set to eliminate referral fees for products priced under 1,000 Indian rupees, a move effective March 16. This policy update expands Amazon's "zero-referral fee" initiative, which previously covered items below 300 rupees and significantly boosted new seller acquisition.

The updated structure now encompasses over 125 million products, aiming to make selling on Amazon more profitable and straightforward, especially for small businesses and entrepreneurs located in smaller cities. Amazon also announced reductions in certain shipping charges.