What changes is Amazon making to its physical stores?

Amazon is closing some Amazon Go and Amazon Fresh stores and converting them into Whole Foods Market locations, with plans to open over 100 new Whole Foods stores in the coming years.

How is Amazon expanding its delivery services?

Amazon is expanding its same-day delivery service to more U.S. cities this year and has been testing 30-minute delivery options under the 'Amazon Now' banner.

Why is Amazon changing its store and delivery strategy?

Amazon is looking to improve its online grocery operations and better compete with retailers like Walmart and Kroger, while also catering to customer demand for faster delivery of perishables.

Home / Business and Economy / Amazon Shifts Focus: More Same-Day Delivery, Fewer Go Stores

Amazon Shifts Focus: More Same-Day Delivery, Fewer Go Stores

27 Jan

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Summary

Amazon expands same-day delivery to more U.S. cities this year.
Some Amazon Go and Fresh stores will close and become Whole Foods.
Over 100 new Whole Foods Market locations are planned in coming years.

Amazon Shifts Focus: More Same-Day Delivery, Fewer Go Stores

Amazon announced on Tuesday, January 27, 2026, a significant expansion of its same-day delivery service to more U.S. cities within the current year. This move is part of a broader strategy to bolster its online grocery business and gain market share against competitors such as Walmart and Kroger.

As part of this initiative, Amazon will close some of its existing Amazon Go and Amazon Fresh physical stores. These locations are slated for conversion into Whole Foods Market stores. The company has ambitious plans, intending to open more than 100 new Whole Foods Market sites over the next few years. This strategic repositioning underscores Amazon's commitment to improving its perishable goods delivery times, a focus driven by increasing customer demand. The company has been actively testing 30-minute delivery options under its "Amazon Now" service.