Ex-Google Engineer Tackles Paperwork With AI

Sam Basu, formerly a senior software engineer at Google, launched Amari AI in early 2023 to address inefficiencies in the customs brokerage sector. This industry, often reliant on outdated paper-based systems, prompted Basu's venture after observing its manual processes. Amari AI offers AI agents designed to automate data entry and streamline paperwork for customs brokers.

The startup has rapidly gained traction, amassing over 30 clients and facilitating the movement of more than $15 billion in goods. This early success was bolstered by a $4.5 million funding round, co-led by First Round Capital and Pear VC, all achieved prior to emerging from stealth mode.

Amari AI's primary goal is to modernize an industry where technology integration has been minimal. By automating routine tasks, the company allows human employees, who must be US-based, to concentrate on complex customer service and compliance issues. This is particularly critical given the fluctuating trade policies that increase the importance of experienced brokers.

The company's AI models are trained on extensive shipment data, with a commitment to data privacy and anonymization. Amari AI positions itself as a vital support system for logistics companies, offering 'extra hands' to navigate regulatory changes and ensure efficient cargo clearance. This technological infusion is seen as essential for an industry facing talent shortages and an increasing demand for agility.