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AI Boom Powers Alphabet Past Earnings Forecasts
5 Feb
Summary
- Alphabet reported a 30% profit increase to $34.5 billion.
- Digital ad growth exceeded 10% for the third consecutive quarter.
- AI-driven data center services saw sales climb over 30%.

Alphabet, Google's parent company, announced impressive fourth-quarter results that surpassed analyst expectations, signaling a strong performance amidst the burgeoning AI revolution. The company posted an 18% revenue increase, reaching $113.8 billion, with a notable 30% rise in profit to $34.5 billion.
This financial success is attributed to sustained growth in Google's core digital advertising business, which saw a 14% year-over-year increase in sales. Simultaneously, its AI-focused division, powering data centers for AI services, experienced a substantial 48% revenue jump.
Alphabet CEO Sundar Pichai highlighted the record usage in Search, emphasizing AI's role in this expansion. The company is actively embedding its Gemini AI technology across its services, including Search, Gmail, and Chrome, to enhance user experience and fend off emerging competitors.




