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Gold Rush: Akshaya Tritiya Offers Spark Sales Surge
17 Apr
Summary
- Akshaya Tritiya drives 15-18% of annual jewellery sales.
- Retailers offer discounts, cashback, and gold rate protection.
- Festival runs from April 19, 2026, a peak buying occasion.
Akshaya Tritiya, celebrated on April 19, 2026, is poised to be a major sales driver for the jewellery industry, accounting for 15-18% of annual sales for many brands.
Jewellers are actively enticing customers with a variety of promotions. Malabar Gold & Diamonds is offering up to 30% off making charges and diamond value for online purchases until April 20, 2026. Tanishq has introduced a gold rate protection scheme for advance orders placed between March 11 and April 22, 2026, allowing buyers to secure the lower of the booked or invoicing rate.
Joyalukkas is running an 'Akshaya Tritiya Cashback Utsav' until April 20, 2026, offering gift vouchers based on purchase value and a gold rate lock facility with a 10% advance. KISNA Diamond & Gold Jewellery also provides a gold rate protection plan with a 25% advance, enabling customers to freeze prices and benefit from the lower gold rate.
These attractive offers and price protection schemes are designed to mitigate concerns over elevated gold prices and maximize consumer returns during this peak demand period.
