How is Ajio improving its delivery services?

Ajio has expanded its Ajio Rush service to over 420 pincodes in 10 cities for faster two-to-four hour deliveries.

What is Ajio's strategy to increase average bill value?

Ajio focuses on quicker deliveries to reduce returns and aims for higher spending per order, showing a 21% year-over-year growth in bill value.

How has Ajio's product catalogue grown?

Ajio's catalogue has expanded by 27% to over 2.8 million styles, with its premium Ajio Luxe segment also growing.

Home / Business and Economy / Reliance's Ajio Races Rivals with Faster Deliveries

Reliance's Ajio Races Rivals with Faster Deliveries

19 Jan

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Summary

Ajio Rush expanded to over 420 pincodes across 10 cities for faster deliveries.
Average bill value on Ajio saw a 21% growth year-over-year.
Ajio's catalogue grew 27% to over 2.8 million styles.

Reliance's Ajio Races Rivals with Faster Deliveries

Reliance's fashion e-commerce platform, Ajio, is sharpening its competitive edge by focusing on accelerated delivery times and higher average bill values. The Ajio Rush service has expanded to more than 420 pincodes across 10 cities, promising deliveries within two to four hours, directly challenging rivals.

This strategic push correlates with a notable 21% year-over-year growth in Ajio's average bill value. By ensuring quicker access to products, Ajio aims to reduce customer returns and boost spending. The company has also expanded its product catalogue by 27%, now featuring over 2.8 million styles, with its premium Ajio Luxe segment also seeing significant brand portfolio growth.

Ajio's efforts align with a broader industry trend of quick commerce expansion beyond daily essentials. Competitors Myntra and Nykaa are also investing heavily in faster delivery services. Ajio's partnership with Shein, which saw its app achieve over 6.5 million installs in the December quarter, further diversifies its market presence.