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Home / Business and Economy / AI Christmas Ad Sparks Outrage

AI Christmas Ad Sparks Outrage

10 Dec

•

Summary

  • McDonald's AI-generated Christmas ad faced severe backlash.
  • The company pulled the ad after closing comments on YouTube.
  • Environmental concerns over AI video generation are rising.
AI Christmas Ad Sparks Outrage

A recent McDonald's Christmas commercial, entirely produced using artificial intelligence, has ignited a severe public outcry. The advertisement, which aimed to capture the frantic spirit of the holiday season, was met with overwhelmingly negative feedback, leading to its swift removal from YouTube.

The marketing firm behind the ad has defended the AI's role, emphasizing that the script was specifically designed for AI capabilities due to budget and logistical constraints of live-action production. However, the controversy mirrors recent issues faced by other major brands, such as Coca-Cola, with their AI-driven campaigns.

Beyond creative and professional concerns, the environmental impact of AI video generation is becoming a critical discussion point. The substantial energy demands of training AI models contribute to increased pollution, raising questions about the sustainability of these technologies.

This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
Disclaimer:
The McDonald's AI-generated Christmas ad was removed due to severe public backlash and negative reception.
Concerns include the quality of creative output, the impact on creative professions, and the significant environmental cost due to energy consumption.
Yes, Coca-Cola recently encountered criticism over its own AI-powered advertising campaigns.

Read more news on

Business and Economyside-arrowYouTubeside-arrowArtificial Intelligence (AI)side-arrow

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