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Ahaan Panday Shifts Gears with Harley-Davidson
6 Dec
Summary
- Ahaan Panday becomes the first brand ambassador for Harley-Davidson India.
- Harley-Davidson launches the new X440 T model with enhanced features.
- The collaboration targets younger urban riders and expands Harley's reach.
Ahaan Panday, following his breakout role in 'Saiyaara', has officially become the face of Harley-Davidson India, a significant first brand endorsement for the rising star. This strategic alliance was announced with the unveiling of the Harley-Davidson X440 T, an updated version of the popular X440 featuring enhanced suspension and a modern riding stance.
The new X440 T is positioned as a bridge between Harley-Davidson's storied legacy and contemporary appeal, mirroring Panday's own trajectory in Bollywood. Harley-Davidson's decision to partner with emerging talent signals a focused effort to resonate with India's younger demographic and maintain cultural currency.
This collaboration is expected to drive new marketing campaigns across digital and experiential platforms, featuring content that highlights Panday's personal journey and lifestyle. The move underscores Harley-Davidson's recalibrated India strategy, aiming to capture a larger share of the expanding young rider market with the X440 T.
