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Affle Acquires AdColony Assets, Boosts Growth
16 Jun
Summary
- Affle has acquired select AdColony assets from DT.
- The acquisition strengthens Affle's AI-powered consumer platform.
- This move supports Affle's 10X growth strategy globally.
Affle, a global technology company, has entered into a definitive asset purchase agreement to acquire select strategic AdColony assets from DT (formerly Digital Turbine). This includes the AdColony SDK for mobile devices, its tech platform, publisher integrations, brand name, and related goodwill.
The acquisition aligns with Affle's 10X growth strategy, aiming to augment its AI-powered Consumer Platform with broader SDK reach and a diverse range of global mobile publisher connections. This move is expected to enhance its unique CPCU (Cost Per Converted User) business model.
This transaction enables DT to reallocate investment and resources towards its core media and distribution platforms. Affle anticipates that the integration of AdColony assets will scale its offerings for advertisers, leading to premium conversions powered by deeper audience intelligence.
Affle's expanded IP portfolio and deep verticalization strategy are designed to improve human-vs-non-human data distillation. This reinforces the company's commitment to delivering personalized recommendations and driving deeper engagement for advertisers and publishers worldwide, unlocking greater ROI.
