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A+E Brands Tap Nielsen for Deeper Audience Insights
16 Mar
Summary
- A new multi-year pact grants access to Nielsen's measurement tools.
- The deal includes linear and digital ratings for strategy development.
- Access to new services like NRLD, NAB, and DDL API is included.
A multi-year agreement has been finalized between A+E Global Media and Nielsen, enhancing A+E's access to crucial measurement and media intelligence tools. This renewed partnership will cover both linear and digital platforms, encompassing popular brands like A&E, Lifetime, and The History Channel.
The terms of the deal ensure A+E receives detailed linear and digital ratings. This information is vital for developing effective advertising, programming, and licensing strategies across its diverse portfolio of channels and digital offerings.
Furthermore, the collaboration will integrate new services, including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB), and the Data-Driven Linear API (DDL API). These additions complement existing services, providing A+E with a robust data foundation.
While A+E Global Media boasts a significant international presence, reaching over 400 million households globally, it represented 1% of TV viewing in January, according to Nielsen's gauge. The company's expansive operations include production divisions, content licensing, an independent film unit, and a digital division with various watch apps and FAST channels.
