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Tribes Communications Wins Grand Prix at ABBY Awards
21 May
Summary
- Tribes Communications won the sole Grand Prix for Kansai Nerolac's campaign.
- WPP Media topped network rankings with 242 points, followed by Omnicom.
- Coca-Cola was the top-scoring marketer, with Kansai Nerolac winning a Grand Prix.
Tribes Communications Pvt. Ltd. captured the sole Grand Prix at the ABBY Awards 2026, celebrated for Kansai Nerolac Paints' "The Barefoot Journey" campaign in the Micro Marketing category. This award-winning campaign also garnered multiple Silver metals, highlighting its significant impact.
In the network standings, WPP Media dominated with 242 points, followed by Omnicom Media (108 points) and Tribes Communications (66 points). At the agency level, EssenceMediacom led with 88 points, with Wavemaker India and Mindshare India also securing strong positions.
The Coca-Cola Company emerged as the top-scoring marketer with 46 points, while Kansai Nerolac Paints, the sole Grand Prix client, earned 36 points. Birla Opus Paints and UltraTech Cement also demonstrated notable performances.
Jagran Prakashan Ltd. led the Publisher Abby segment. Use of Media categories saw Gold wins for culturally rooted and platform-native storytelling, with notable successes in Audio Visual, Print Innovation, Activation, Outdoor, Cinema, and Radio.
Digital categories were marked by performance and AI-led work. HiveMinds and Zenith India won Gold in SEO, while EssenceMediacom led paid search and social media. Mobile and emerging categories, including Data & Analytics and Emerging Technology, also recognized AI-driven strategies.
