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Gen Z Fuels 2026 Travel Boom: Bookings Surge!
17 Jan
Summary
- Long weekend travel bookings are up significantly year-on-year.
- Gen Z and millennials prioritize quick, experience-focused trips.
- Domestic and short international getaways are in high demand.
Travel bookings for the January 26 long weekend are experiencing a substantial surge compared to the previous year. This trend is predominantly fueled by Gen Z and millennials who increasingly favor short, experience-focused getaways. Popular domestic destinations include Rajasthan, Himachal Pradesh, and Goa, while international short-haul trips to places like Sri Lanka, the Maldives, and Dubai are also seeing high demand.
The travel industry has witnessed a significant evolution, with long-weekend travel now constituting a core revenue stream, accounting for approximately 25-30% of tourism spends, a sharp increase from earlier years. This segment's growth has been accelerated by post-pandemic travel resumption and strategic airline sales, leading to increased bookings across hotels and flights. Companies are observing a 30% year-on-year rise in long-weekend bookings.
