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Asia-Pacific Dominates Global Tourism in 2025
18 Dec, 2025
Summary
- Bangkok led as the most visited city with 30.3 million international arrivals.
- Asia-Pacific cities comprised nearly half of the top 10 most visited destinations.
- Global international arrivals to the top 100 cities rose 8% to 702 million in 2025.
The Asia Pacific region significantly led international tourism in 2025, highlighted by Bangkok's premiere position as the world's most visited city. The Thai capital attracted an astounding 30.3 million international visitors, celebrated for its cultural landmarks, culinary scene, and vibrant nightlife.
Further analysis of Euromonitor International's index revealed that cities within the Asia-Pacific accounted for almost half of the top ten most visited urban destinations globally. This regional dominance underscores the area's growing appeal to international travelers.
Despite economic challenges and geopolitical uncertainties, international travel demonstrated strong resilience in 2025. Global arrivals to the top 100 cities saw an 8% increase, reaching 702 million, reflecting cities' innovative strategies and appealing tourist offerings.
