Why is Verizon cutting free customer perks like free lines and handsets?

Verizon is cutting these perks as part of a strategy to recover from customer losses by focusing on adding value and improving the customer experience rather than relying on freebies.

What is Verizon's revenue in the first quarter of 2026?

Verizon generated $34.4 billion in total operating revenue during the first quarter of 2026, reflecting an almost 3% year-over-year increase.

Has Verizon's customer churn improved?

While wireless retail postpaid phone churn slightly increased in the first quarter of 2026, consumer postpaid phone churn, which includes residential lines, showed an improvement from the previous quarter.

Verizon Cuts Free Perks: CEO Defends Cost-Cutting Move

6 May

Summary

Verizon is ending free line offers and free handsets to customers.
The company aims to focus on adding value and removing customer friction.
First quarter revenue increased nearly 3% year-over-year to $34.4 billion.

Verizon Cuts Free Perks: CEO Defends Cost-Cutting Move

Verizon's CEO, Dan Schulman, is standing by a strategic decision to reduce or eliminate key customer perks, such as free lines and free handsets. This initiative is a core component of the company's efforts to recover from substantial customer attrition over the past three years, during which it lost 2.25 million wireless customers.

Schulman stated that the company is pivoting from offering promotional freebies to emphasizing increased value and a smoother customer experience. He highlighted that these changes are showing positive momentum, with first-quarter 2026 revenue rising nearly 3% year-over-year to $34.4 billion.

Despite a slight increase in wireless churn in the first quarter of 2026, Schulman noted an improvement in consumer postpaid phone churn compared to the previous quarter. The company also completed its $20 billion acquisition of Frontier Communications in January 2026 to expand its fiber internet services.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.

Home / Business and Economy / Verizon Cuts Free Perks: CEO Defends Cost-Cutting Move

Verizon Cuts Free Perks: CEO Defends Cost-Cutting Move

6 May

•

Summary

Verizon is ending free line offers and free handsets to customers.
The company aims to focus on adding value and removing customer friction.
First quarter revenue increased nearly 3% year-over-year to $34.4 billion.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.