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Starbucks Shakes Up Operations with Closures, Job Cuts, and "Back to Starbucks" Initiative
26 Sep, 2025
Summary
- Starbucks closing 1% of U.S. stores, eliminating 900 non-retail jobs
- "Back to Starbucks" initiative to focus on store performance and customer experience
- Over 1,000 stores to undergo renovations for a warmer look and feel
On September 26, 2025, Starbucks announced a major shakeup in its operations, including the closure of 1% of its U.S. stores and the elimination of approximately 900 non-retail jobs. This is part of the company's "Back to Starbucks" initiative, which aims to focus on store performance and customer experience.
The world's largest coffeehouse chain is closing underperforming locations and investing in areas that drive long-term growth. This includes more partner hours, exceptional customer service, elevated coffeehouse designs, and innovation. Starbucks is also sunsetting its "Pick Up" concept, which lacked the "warmth and human connection" that defines the brand.
In addition to the store closures and job cuts, Starbucks is rolling out its "Green Apron Service" initiative nationwide. This program is designed to improve speed, personalization, and hospitality across the company's 11,000 U.S. stores. Furthermore, over 1,000 Starbucks locations will undergo renovations to give off a warmer look and feel.
