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Pirelli Tires Go High-Tech in US Production
6 May
Summary
- Pirelli will manufacture advanced Cyber Tyres in the United States.
- Italy's government intervention influenced this US expansion.
- Georgia plant will produce smart tyres with embedded sensors.
Pirelli will commence the production of its innovative Cyber Tyres within the United States, marking a significant industrial expansion. This development was facilitated after the Italian government utilized its "golden powers" to manage the influence of Pirelli's largest shareholder, Sinochem. This governmental action aimed to mitigate concerns regarding potential U.S. regulations on Chinese technology within the automotive sector.
The manufacturing will take place at Pirelli's existing facility in Rome, Georgia. This plant will integrate advanced Cyber Tyre technology, which combines embedded sensors with sophisticated software to transmit real-time data to vehicles. The company views the U.S. as a crucial market for its cutting-edge products, driven by the rapid growth in digital and connected mobility.
Pirelli's North America CEO highlighted the move as a commitment to bringing advanced technologies closer to the market. Analysts suggest this step indicates increased comfort from the U.S. Department of Commerce regarding Pirelli's investments and production of technology-rich goods in the country. Further details on the investment are expected in the coming months.
