Home / Business and Economy / Historic Stoke Pottery Back From Brink by Founder's Grandson
Historic Stoke Pottery Back From Brink by Founder's Grandson
1 May
Summary
- Founder's grandson rescued Moorcroft Pottery after liquidation.
- Loyal staff were critical to the business's survival and reopening.
- Production has resumed with former employees returning to work.
Moorcroft Pottery, a historic ceramics company in Stoke on Trent, has been successfully rescued by the founder's grandson, William Moorcroft. The business had previously entered liquidation and ceased operations last year amidst rising operational costs impacting the wider ceramics industry.
William Moorcroft expressed his long-held ambition to be involved in the family business, a desire inspired by watching relatives work there. He emphasized that the company's survival was significantly aided by its dedicated staff.
Facing the challenge of restoring the business's viability, Moorcroft highlighted the crucial role of a loyal workforce. He confirmed that many former employees have returned, production lines are active again, and the business is currently thriving.
