Home / Business and Economy / Alaska and Hawaiian Airlines Unveil Atmos for Business Loyalty Program
Alaska and Hawaiian Airlines Unveil Atmos for Business Loyalty Program
26 Sep, 2025
Summary
- Alaska Air Group launches new Atmos for Business loyalty program
- Targets companies with $5,000+ in annual travel spend
- Allows earning and redeeming points for flights on Alaska, Hawaiian, and partners

On September 26, 2025, Alaska Airlines and Hawaiian Airlines announced the launch of a new self-managed business travel loyalty program called Atmos for Business. The program is targeted at companies and organizations with at least $5,000 in annual travel spend and replaces the previous EasyBiz and Hawaiian Airlines Corporate Travel programs.
Atmos for Business is part of the Atmos Rewards loyalty program that the airlines introduced in August 2025. The new offering provides a platform for member companies to book business travel and earn one point for each dollar spent by their registered employees. These accrued points can then be used for future travel on Alaska, Hawaiian, or their global partners.
To participate, individual travelers must be Atmos Rewards members and be invited to the Atmos for Business program by their company's dedicated travel administrator. The program offers features such as the ability to track travel and spending, multiple payment options, and the option to group travelers into teams. Customers can also connect their personal Atmos Rewards account to earn bonus status points when booking through the Atmos for Business platform.
In addition, the airlines have launched a new Atmos Rewards Visa Business card that provides benefits like a free checked bag, preferred boarding, and bonus points on eligible Alaska and Hawaiian purchases.