Ajay Devgn's NY Cinemas Merges with Vishwa Samudra Group, Rebrands as Devgn CineX

As of September 27th, 2025, Ajay Devgn's NY Cinemas, a popular theatre chain known for its superior quality and comfortable experience, has undergone a significant change. The company has merged with the Vishwa Samudra (VS) Group, a Hyderabad-based business powerhouse with a global presence.

The merger will see the theatre chain rebranded as Devgn CineX, a move that aims to capitalize on Ajay Devgn's star power and the group's expansive resources. The new logo for the chain is expected to be unveiled in the coming weeks.

According to Gaurav Mishra, who has worked at NY Cinemas since March 2019, the merger with the VS Group will allow the theatre chain to accelerate its growth and reach new heights. The Vishwa Samudra Group, with its diverse interests spanning infrastructure, engineering, logistics, and more, is poised to provide the necessary resources and expertise to take Devgn CineX to the next level.

NY Cinemas, founded in 2017, has established a reputation for its pleasant decor, superior sound and picture quality, comfortable seating, and reasonable rates. Ajay Devgn, the driving force behind the chain, has expressed his vision to "bring back the romance of cinema to the modern multiplex experience" and create spaces that showcase his love for filmmaking.

With the merger, Devgn CineX is set to expand its footprint across India, leveraging the Vishwa Samudra Group's global reach and resources. The chain currently has properties in several states, including Gujarat, Haryana, Uttar Pradesh, and Maharashtra, and the new partnership is expected to accelerate its growth in the coming years.