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Influencer Transforms Skin into Viral Louis Vuitton Pattern
8 Aug
Summary
- Influencer Rich Fortuna covered his body in Louis Vuitton logo stickers
- Fortuna then spray-tanned his skin, creating a bold Louis Vuitton pattern
- The video of the process went viral, garnering nearly 2 million views
In a bold move, social media influencer Rich Fortuna has taken his love for luxury fashion to new heights. On August 2nd, 2025, Fortuna documented himself undergoing an intricate process of getting a full-body spray tan with a Louis Vuitton logo pattern.
The video, which Fortuna shared on his Instagram, shows him standing in his underwear as two people carefully stick the designer's recognizable "LV" monogram and floral motifs all over his body. Once the stickers were in place, Fortuna was covered in a spray tan, creating a striking contrast between his pale skin and the darker, Louis Vuitton-patterned areas.
The final result was a unique and eye-catching look that Fortuna proudly showcased, wearing it out in public while riding his bike, walking down the sidewalk, and hanging out in a store. The video has since gone viral, amassing nearly 2 million views and over 21,500 likes on Instagram.
Fortuna's daring skin art has sparked a mix of reactions from his followers, with some expressing confusion and others praising the creativity behind the project. The influencer, who is also a rising musician, has even teased the possibility of creating another skin design in the future, but only if he reaches 10,000 followers.
