Coldplay's Viral Kiss-Cam Moment Boosts Streams by 25%

In a surprising turn of events, Coldplay's streams have seen a significant surge following a viral kiss-cam moment at their recent Boston concert. According to data from Luminate, the band's on-demand audio streams increased by 25% on Thursday, compared to the five days prior to the concert.

The viral moment occurred when the camera focused on Astronomer's CEO, Andy Byron, and chief people officer, Kristin Cabot, during the kiss-cam segment. The two executives scattered out of frame, prompting Coldplay frontman Chris Martin to quip, "Either they're having an affair, or they're just very shy."

In the wake of the scandal, Gwyneth Paltrow, Martin's ex-wife, has been tapped as a "temporary spokesperson" for Astronomer. In a parody video, Paltrow joked that she was "hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer."

The controversy has also led to the resignations of both Byron and Cabot from their roles at the company. As the scandal continues to draw attention to Astronomer, the surge in Coldplay's streams highlights the unexpected impact of the viral moment.