Brazilian Films Shine Globally, Driving Sustainable Industry Growth

As of September 9th, 2025, the Brazilian film industry is riding a wave of unprecedented global success and visibility. According to the National Cinema Agency (Ancine), Brazilian films accounted for a remarkable 10.1% market share of the country's total 125.4 million ticket sales and R$2.5 billion ($454 million) box office in 2024, a sharp increase from just 3% in admissions and 3.3% in box office the previous year.

This surge in popularity is exemplified by the historic win of "I'm Still Here" at the International Feature Film Academy Awards earlier this year, the first Brazilian production to ever receive the prestigious honor. Additionally, other recent Brazilian films like "The Blue Trail" and "The Secret Agent" have garnered critical acclaim on the international festival circuit.

The 12th edition of Expocine, Latin America's largest motion picture industry event, will take place in São Paulo from September 30th to October 3rd, 2025. The conference will focus on how to leverage the global visibility of Brazilian productions to drive the sustainable development of the local film and TV sector. Panels and discussions will delve into topics such as co-productions, distribution, and the impact of emerging trends like the popularity of K-dramas in Brazil.