Aisha's Fashion Legacy: How a 2010 Rom-Com Redefined Bollywood Style

In August 2025, the Bollywood film Aisha celebrates its 15th anniversary, marking a significant milestone in the industry's evolution. Released in 2010, the rom-com starring Sonam Kapoor has since become a cult favorite among fashion enthusiasts and movie lovers alike.

Sonam Kapoor, who played the titular role, reflects on the film's lasting impact. She shares that Aisha not only became a platform for self-expression through fashion in mainstream commercial Indian cinema but also resonated deeply with young adults due to its relatable storyline and characters. "While making Aisha, we never set out with the intent to make any cultural impact. We were two girls wanting to make a film that we wanted to see as an audience and something that Bollywood wasn't making for us to enjoy," Sonam explains.

The actress highlights how Aisha marked a turning point for fashion conversations in Bollywood. "For the first time in Bollywood, fashion wasn't just a background element but it was in front and centre and sparked mainstream conversations about style and self-expression through what we wear - something I have always stood for," she says. Sonam believes the character of Aisha remains timeless and relatable, as she represents the journey of self-discovery that many young women go through.