Home / Arts and Entertainment / Aamir Khan Pushes for Affordable Multiplexes, Unveils 'Sitaare Zameen Par' YouTube Release
Aamir Khan Pushes for Affordable Multiplexes, Unveils 'Sitaare Zameen Par' YouTube Release
31 Jul
Summary
- Aamir Khan discusses high costs of multiplexes, including tickets and concessions
- Compares multiplexes to 5-star hotels, saying they cater to higher-income audiences
- Announces 'Sitaare Zameen Par' will debut on YouTube with a pay-per-view model
Aamir Khan, the renowned Bollywood actor and producer, has sparked a conversation about the affordability of multiplexes in India. Ahead of the YouTube release of his film 'Sitaare Zameen Par,' Khan got candid about the economics behind the high costs of multiplex experiences.
Khan explained that the heavy investments and high rents in major cities have led multiplexes to become increasingly "posh and high-level," resulting in escalating ticket prices and concession costs. Drawing a comparison to 5-star hotels, he stated that the added conveniences and luxurious environment of multiplexes drive up the overall expenses, making them inaccessible to a large portion of the audience.
To address this issue, Khan announced that 'Sitaare Zameen Par' will be released on the official YouTube channel of Aamir Khan Talkies, following a pay-per-view format. This model, he believes, will allow his target audience - those who cannot afford the "posh environment" of multiplexes - to enjoy the film of their choice. By making his cinema more accessible, Khan aims to ensure that every person can access and appreciate the art of filmmaking.
