Why did Zara Larsson lose a $3 million brand deal?

Zara Larsson lost a $3 million brand deal after making a joke about abortion on TikTok.

What was Zara Larsson's stance on abortion?

Larsson stated that women should have access to abortion and that it's acceptable to have a joking conversation about it.

What other social issues has Zara Larsson spoken out on?

Larsson has also expressed strong support for immigrants and trans people, while publicly condemning Immigration and Customs Enforcement (ICE).

Home / Arts and Entertainment / Singer Loses $3M Deal Over Abortion Joke

Singer Loses $3M Deal Over Abortion Joke

23 Mar

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Summary

Zara Larsson lost a $3 million brand deal.
The loss stemmed from a TikTok joke about abortion.
She defended her stance on abortion access and humor.

Singer Loses $3M Deal Over Abortion Joke

Swedish singer Zara Larsson has disclosed that she lost a significant $3 million brand deal following a lighthearted TikTok comment about abortion. The incident occurred when Larsson replied to a fan's concert video, making a joke that subsequently generated online criticism. Larsson defended her remark, emphasizing the importance of women's reproductive rights and the ability to discuss such topics humorously. She expressed that she would not partner with a brand that does not align with her views on abortion access.

This event follows previous strong statements by Larsson, where she expressed support for immigrants and trans individuals, while condemning Immigration and Customs Enforcement (ICE). She criticized ICE's actions, particularly in relation to a shooting incident in Minneapolis, suggesting that ICE agents are complicit in violence and fueled by issues like toxic masculinity. Larsson advocated for teaching boys compassion and empathy to foster a more understanding society, concluding with a strong denouncement of ICE.

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