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Zach Bryan Breaks Record for Largest U.S. Concert Audience
30 Sep
Summary
- Zach Bryan sets new record for largest concert audience in U.S.
- Mariah Carey and SZA launch new music talk series "Flowers"
- Gamma founder Larry Jackson oversees the seamless production

On September 28, 2025, country music star Zach Bryan set a new record for the largest concert audience in the United States with his performance at Michigan Stadium. The event comes as the music industry continues to evolve, with innovative new formats like the "Flowers" talk series launched just two days ago at Jazz at Lincoln Center in New York.
"Flowers" is a collaboration between Apple Music and Gamma, the company founded by music executive Larry Jackson. The inaugural episode featured an in-depth conversation between iconic artist Mariah Carey and rising star SZA, who is a longtime fan of Carey's. Despite some last-minute logistical challenges, the event was a rousing success, with the two artists sharing unreleased music and insights that captivated the audience.
Jackson, known for his work with top artists like Drake and Kanye West, orchestrated the production of "Flowers" in just two weeks, leveraging his industry connections to bring the ambitious concept to life. The series aims to provide a platform for established artists to be celebrated by their peers, fostering a sense of community and mutual appreciation within the music world.