Home / Arts and Entertainment / Beloved YouTuber Zepa Dies Unexpectedly at 26
Beloved YouTuber Zepa Dies Unexpectedly at 26
8 Apr
Summary
- Japanese influencer Zepa, known for fashion videos, passed away.
- She garnered over 1.4 million followers across her social media.
- Her cause of death remains undisclosed to the public.

A popular Japanese influencer, known online as Zepa, has died unexpectedly at the age of 26. Zepa cultivated a significant online presence with over 1.4 million followers across various social platforms, where she shared content ranging from fashion tutorials to drink taste tests.
Her sudden passing was announced on April 6 via a statement on X. The announcement conveyed deep apologies for the abrupt news and confirmed that a private funeral was held for family members only. Tributes have since flooded her social media channels from grieving fans.
Zepa was recognized for her engagement with Jirai-kei fashion, a style characterized by dark, hyper-girly aesthetics. Beyond fashion, she openly discussed personal challenges, including her struggles with alcoholism, suicidal thoughts, family issues, and online abuse, aiming to raise awareness.
The exact cause of Zepa's death has not been publicly disclosed. Her passing follows that of another young influencer, Masza Graczykowska, 25, whose death was confirmed last month after a year-long absence from social media.