YouTube Stars Fuel Hollywood's Next Generation of Horror

Director James Wan, a prominent figure in the horror genre, highlights the significant impact of YouTube breakout stars on feature filmmaking. Through his production studio, Atomic Monster, Wan actively seeks out and develops talent that originates from viral online content. He recalls how David Sandberg's short film 'Lights Out' was discovered and led to a feature production.

Wan, who began his own career with the short film that became 'Saw,' notes that current technology allows aspiring filmmakers to easily create and share their work. This accessibility, he stated at Variety's Entertainment & Technology Summit, is beneficial as it encourages innovation and prevents industry complacency. The ability for creators to receive immediate audience feedback online is also a key advantage.

The thriving horror genre is a major driver in the search for new YouTube talent, with filmmakers like Wan crediting a younger generation's upbringing with horror influencing their creative aspirations. Wan himself was deeply impacted by films like 'Poltergeist' at a young age, a theme that often appears in his work.

Currently, Wan is developing three new films, including a remake of the South Korean crime film 'The Gangster, The Cop, The Devil.' Atomic Monster's recent releases include 'The Last Kiss' on digital platforms and the upcoming theatrical release 'Other Mommy' on October 9.