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YouTube Revamps Oscars With Backstage & Red Carpet Access
4 Feb
Summary
- YouTube plans to enhance the prestigious Academy Awards ceremony.
- New features will include backstage access and unique red carpet views.
- The platform will digitize the Oscar museum's content for broader access.
YouTube is preparing to significantly enhance the Academy Awards, starting with their 2029 broadcast rights. Kim Larson, global managing director for creators at YouTube, announced a strategic initiative to "zhuzh-up" the prestigious event.
Larson detailed upcoming features designed to provide viewers with unprecedented access. These include special backstage passes, entry to the Governor's Ball, and a novel approach to red carpet coverage. Furthermore, YouTube plans to launch a Global Arts and Culture Lab, which will digitize the content of the Oscar museum.
This initiative aims to celebrate filmmaking history while offering modern ways to consume it. Larson also highlighted the burgeoning power of the creator economy, citing Markiplier's film 'Iron Lung' as an example of community-driven success in the film industry.
