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Gap Taps Young Miko for Iconic Sweats Collab
10 Mar
Summary
- Young Miko stars in Gap's new campaign, revisiting her hit song.
- This is Gap's first campaign to feature a Spanish-language song.
- The collaboration celebrates Puerto Rican and Latin culture representation.
Puerto Rican artist Young Miko has teamed up with Gap for a new campaign celebrating personal style and cultural representation. The collaboration features a reimagined version of her charting hit, "Wassup," now titled "Sweats Like Us," in a new music video.
This partnership is historic for Gap, as it marks the first time the brand has utilized a Spanish-language song in its promotional efforts. Young Miko expressed her excitement, citing fond childhood memories of wearing Gap clothing and the opportunity to represent Latin culture prominently.
The campaign aims to capture Young Miko's signature laid-back and confident style, with a focus on comfortable yet fashionable sweats that mirror her personal wardrobe. Gap's president and CEO highlighted Young Miko's cultural impact and her ability to connect with a new generation.
The "Sweats Like Us" music video, directed by Bethany Vargas, showcases choreography and features 26 dancers, embodying a spirit of creativity and self-expression. This initiative underscores Gap's history of partnering with influential artists who shape contemporary culture.
