Grubhub Taps Surrealist Director for Super Bowl Spot

Director Yorgos Lanthimos, celebrated for his unique absurdist and surrealist filmmaking with titles such as 'The Lobster' and 'Poor Things,' is venturing into his most mainstream project to date: a Super Bowl commercial for Grubhub. This collaboration marks Lanthimos's debut in directing a Super Bowl advertisement, and it is also Grubhub's first foray into the event.

A teaser released by the food delivery app prominently features Lanthimos's recognizable visual style and character archetypes, signaling a departure from conventional advertising. The campaign aims to establish a fresh brand identity for Grubhub moving forward.

While this Super Bowl ad represents a significant mainstream step for Lanthimos, it is not entirely outside his professional background. He began his career in Greece by directing commercials, music videos, and experimental theater, showcasing his foundational experience in varied media production.