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From Ads to Oscars: Yogesh Deshpande's Cinematic Leap
10 Mar
Summary
- Filmmaker Yogesh Deshpande transitioned from directing 100+ ad films to feature cinema.
- His film Swaragandharva Sudhir Phadke was considered for India's Oscar entry.
- Deshpande's upcoming film explores the digital divide in India's Konkan region.

Filmmaker Yogesh Deshpande honed his storytelling skills by directing over 100 advertisements before transitioning to feature films. He credits the discipline of creating impactful 30-second ads with developing his precision and audience-centric approach to filmmaking.
Deshpande's feature film, Swaragandharva Sudhir Phadke, which explores the legacy of composer-singer Sudhir Phadke, garnered significant recognition. The film was among those submitted for consideration as India's official entry for the Oscars 2025.
Driven by a desire to tell longer narratives, Deshpande found feature filmmaking allowed stories to breathe and characters to develop more fully. His journey into Hindi cinema is guided by a belief that his stories deserve the widest possible audience.
His forthcoming film, Thumbz Up, currently in pre-production, is set in the Konkan region. It addresses the realities of the digital divide through the story of a woman striving to adapt in a technologically advancing world, focusing on the human aspect of aspiration and unmet promises.




