Home / Arts and Entertainment / Yami Gautam Slams Paid Campaigns & Extortion in Cinema
Yami Gautam Slams Paid Campaigns & Extortion in Cinema
4 Dec, 2025
Summary
- Actress Yami Gautam criticizes paid campaigns for creating fake hype.
- She calls the practice a form of extortion affecting storytelling.
- Gautam contrasts this with the united work culture in South Indian films.
Actor Yami Gautam has voiced strong criticism against the pervasive trend of manufactured hype within the film industry, labeling it a form of extortion. She argues that paid campaigns are used to artificially inflate a film's perceived success or to spread negativity. Gautam believes this practice significantly damages the art of storytelling and misleads audiences.
Gautam emphasized that this trend, while becoming normalized, poses a grave threat to the future of Indian cinema. She contrasted this environment with the perceived unity and ethical practices prevalent in the South Indian film industries, urging producers and directors to collectively address and discourage this harmful culture.
She highlighted the dedication of her husband, director Aditya Dhar, and his team to their upcoming film, Dhurandhar, expressing confidence in its quality. Gautam concluded by advocating for an environment where films are presented honestly, allowing audiences to form their own opinions, thereby protecting the integrity and joy of filmmaking.
