Música Mexicana Trio Joins Peso Pluma's Management

Double P Management, a prominent artist management company co-founded by music executive George Prajin and global superstar Peso Pluma, has announced the addition of the música mexicana trio Yahritza y Su Esencia to its roster. This new co-management agreement will see the sibling trio working alongside Prajin and his team, while continuing their representation with longtime manager Adriana Martinez.

Prajin expressed enthusiasm for the partnership, highlighting the trio's talent, authenticity, and connection with audiences. He noted their significant achievements and bright future, emphasizing their rare combination of artistry and star power. Martinez echoed this sentiment, stating that the collaboration with Prajin, who shares their vision, is a natural next step for the group's continued growth and success.

Since their emergence, Yahritza y Su Esencia, formed by siblings Yahritza, Armando, and Jairo Martínez in Yakima, Washington, has gained widespread recognition. They have captivated listeners with their unique sound and emotional songwriting, achieving billions of streams and notable chart success with songs such as "Soy El Único" and "Frágil." Their 2022 EP "Obsessed" topped Billboard's Regional Mexican Albums chart.