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XXX Drops Fierce Debut, Slams Korean Music Industry
8 Oct
Summary
- XXX offers a critique of mainstream South Korean rap.
- Their debut album challenges capitalism and the K-pop industry.
- The duo uses experimental music fused with multilingual lyrics.

The hip-hop duo XXX has released their debut album, 'Language,' presenting a powerful alternative to the polished sounds of mainstream South Korean music. Their work stands apart with personal, anti-capitalist messages delivered over experimental trap and techno beats.
Fronted by rapper Kim Ximya and producer FRNK, XXX challenges the commercialization of Korean hip-hop, which they argue has lost authenticity. Kim Ximya stated that many Korean rappers prioritize what listeners want to hear over genuine expression. Their debut album directly confronts the corporate K-pop machine and the capitalist definition of success.
The duo's unique approach includes rapping in both Korean and English. Kim Ximya uses these multilingual lyrics to express vitriol towards societal issues and the music industry. This bilingualism is seamlessly integrated, enhancing the impact of their nihilistic and critical themes.