XG's 'Umbilical Cord' Bond Fuels Global Pop Success

Seven-member pop group XG performs a nightly ritual, chanting "Hesono-o," the Japanese word for umbilical cord, symbolizing their intense connection and shared destiny. This bond was forged through over six years of rigorous training, which began in 2016 when members were scouted from thousands across Japan. Trainees lived together, enduring demanding lessons and strict discipline, a period some describe as a "battle against myself physically and mentally."

Since their 2022 debut, XG has achieved significant global recognition, including a performance at Coachella in 2025. Their musical vision blends sci-fi aesthetics with 90s R&B influences, evident in hits like "Galz Xypher" and "Shooting Star." The group's identity has evolved, with their initials now standing for "Xtraordinary Genes," promoting a message of self-acceptance.

A significant development in their journey was member Cocona's public coming out as transmasculine and non-binary in December 2025. This was met with immense support from the bandmates, who assisted with their announcement. Cocona expressed hope that their bravery would inspire others, reinforcing the group's theme of "breaking fixed ideas and preconceptions."

Their latest album, "The Core," explores a more expansive sound, featuring tracks like "Gala" with a ballroom beat and "O.R.B," a rock-influenced song interpreted as support for Cocona. XG is set to play their first UK show at Wembley Arena in September as part of a year-long world tour, embodying the album's title and their core message of authenticity.