Xbox Goes Hollywood: New Division Eyes Film & TV

Xbox has officially launched XP, a new division dedicated to expanding its beloved gaming franchises into the realms of film, television, consumer products, and live experiences. Kayleen Walters, who previously led Mojang and was instrumental in the success of 'A Minecraft Movie,' has been appointed president of XP. The division's strategy is to identify and partner with production companies to bring major Xbox intellectual properties to new audiences, mirroring the success of the top-earning film of 2025, 'A Minecraft Movie,' which is also getting a sequel.

Under Walters' leadership, XP will focus on four key investment areas: Pictures (film and TV), Products (licensing and merchandise), Partnerships (sponsorships), and Places (events and theme parks). This move signifies a major strategic initiative by Xbox CEO Asha Sharma, who is restructuring the company to deepen fan engagement. Maria Angelidou-Smith, with extensive experience from Meta and Reddit, has been appointed as the new CEO of Mojang and Minecraft to manage that crucial franchise.