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WWE Streaming Wars: Netflix & Peacock in Talks?
28 Aug
Summary
- WWE content is shifting across multiple streaming platforms.
- Netflix and Peacock are reportedly in preliminary discussions.
- Potential bundling could see Peacock content accessible via Netflix.
WWE's extensive content library is experiencing a significant distribution shift. By December 2025, Peacock ceased hosting the WWE library, coinciding with 'Raw's' move to Netflix. 'SmackDown' continues its broadcast on the USA Network. Major live events, previously on Peacock, are now exclusively on ESPN Unlimited since last fall.
More recently, CW Sports and ESPN Unlimited began airing weekly 'NXT' shows. This partnership will extend to airing 'NXT' PLEs, with Heatwave being the first event in July 2026. This reshuffling has fueled speculation about further consolidation in the sports streaming market.
Reports suggest that Peacock and Netflix are engaged in preliminary discussions. These talks are exploring the possibility of bundling services, with Netflix potentially acting as a central hub for various content providers. While specific details remain unconfirmed, a deal could integrate Peacock's offerings, including 'Saturday Night's Main Event' specials, under the Netflix umbrella.
