Home / Arts and Entertainment / From Madonna to Bieber: Did FIFA's Halftime Gamble Pay Off?
From Madonna to Bieber: Did FIFA's Halftime Gamble Pay Off?
13 Aug
Summary
- The halftime show featured Madonna, BTS, Shakira, and Justin Bieber.
- Shakira and BTS performances were considered highlights by the reviewer.
- The 11-minute format felt rushed, impacting momentum for performers.
The recent FIFA World Cup final featured a diverse halftime show, presenting a lineup of global music icons including Madonna, BTS, Shakira, and Justin Bieber. This performance aimed to broaden the appeal of the football final beyond traditional fans.
While Madonna opened the show, BTS and Shakira were highlighted as the standout performers, delivering energetic sets. However, Justin Bieber's song choice reportedly dampened the mood. The rapid 11-minute format was a significant challenge, leaving little time for performers to build momentum.
Despite criticism regarding the integration of pop music into a football event, the show's organizers, produced by Global Citizen and curated by Chris Martin, aimed for a message of unity. The visual spectacle and choreography concluded with a collective performance, turning the stadium into a concert venue.
Ultimately, the halftime show's success is debated, but it may have achieved FIFA's objective of attracting viewers unfamiliar with football, blending sport with popular entertainment.
