Willy Chavarria: Designing a Tougher Tomorrow

Willy Chavarria's Brooklyn atelier is a testament to his vivid imagination, filled with signature pieces that blend luxury and streetwear. These designs, influenced by his upbringing in Huron, California, have dressed music giants like Kendrick Lamar and Bad Bunny since the brand's 2015 launch.

Chavarria's brand is celebrated for its subversive and cool aesthetic, a perspective shaped by his bicultural upbringing. His artistic journey began with drawing at a young age, leading him to study at the Academy of Art University in San Francisco.

Before establishing his own label, Chavarria honed his skills at Joe Boxer and Ralph Lauren. His work consistently links fashion with music, evident in collaborations and runway shows that celebrate cultural identity. The 2026 runway, Eterno, was a fashion film and a tribute to Latino joy.

He wields fashion as a political tool, notably opening a 2025 collection with models kneeling in a powerful statement on immigrant detention. Chavarria also supports the trans community and has featured day laborers in his shows.

Currently, Chavarria is embracing bolder, tougher looks, reflecting the current social and political climate. He aims to convey strength and self-protection through his designs, aspiring to become a major figure in fashion akin to Ralph Lauren or Calvin Klein.