Home / Arts and Entertainment / Willy Chavarria directs Don Julio's Día de Muertos film
Willy Chavarria directs Don Julio's Día de Muertos film
13 Sep
Summary
- Willy Chavarria directed Don Julio's new Día de Muertos campaign film.
- The campaign features a bottle designed by Mexican designer Patricio Campillo.
- The project marks Chavarria's expansion into filmmaking and creative studios.
Fashion designer Willy Chavarria directed "El Puente Eterno," Tequila Don Julio's new Día de Muertos campaign. The short film is inspired by cempasúchil flowers, symbolizing a path for loved ones. This initiative centers on Don Julio's 70 Añejo Cristalino Artist Edition bottle, designed by Mexican designer Patricio Campillo.
This project signifies Chavarria's evolution into a comprehensive creative studio, moving beyond clothing design. He has previously collaborated with Don Julio on Artist Edition bottles and is now expanding into cinematic content and music partnerships. The campaign, featuring a largely Mexican and Mexican American creative team, aims to avoid Día de los Muertos clichés, focusing instead on modern, chic, and celebratory visuals.
The campaign's bottle will officially launch on September 13 during Patricio Campillo's Spring 2027 New York Fashion Week show. Chavarria expressed his gratitude for his recent nomination as CFDA American Menswear Designer of the Year, noting the demanding nature of the fashion industry. He sees the increasing crossover between industries, like fashion and entertainment, as an exciting development.
Chavarria mentioned his admiration for filmmakers like Wong Kar-wai and expressed a desire to work with celebrities such as Pamela Anderson and Chloë Sevigny. He views fashion as the foundational visual element of his brand, even as his company grows into a full-fledged creative studio.
