Williams Stars in Peloton Ad, Hints at 'Heated Rivalry' Future

Williams, celebrated for his role in the queer hockey drama 'Heated Rivalry,' is now the face of Peloton's 'Let Yourself Go' campaign. The minute-long ad showcases the actor engaging in various forms of movement, from cycling to dancing, alongside Peloton instructors. Williams expressed that the campaign's ethos aligns with his belief in fitness as a liberating force.

This collaboration comes shortly after Williams' appearance in the music video for Laufey's single 'Madwoman.' The 'Heated Rivalry' series, which gained popularity on Crave and HBO Max, has been renewed for a second season. Author Rachel Reid has also announced 'Unrivaled,' the next installment in the book series, set for release in June 2027, continuing the story of Shane and Ilya.

Further expanding his acting portfolio, Williams is set to star in 'Yaga,' a Canadian drama series. This project, based on a play by Kat Sandler, reimagines the myth of Baba Yaga. Williams will portray Henry Park, the young heir to a fishery, whose disappearance drives the plot of the contemporary coastal town narrative.