Who is starring in Kellogg's Raisin Bran's 2026 Super Bowl commercial?

William Shatner, the 94-year-old Star Trek actor, is starring in Kellogg's Raisin Bran's 2026 Super Bowl commercial.

What is the main message of the Kellogg's Raisin Bran commercial featuring William Shatner?

The campaign aims to send the message that Kellogg's Raisin Bran can offer a post-game day reset after overindulging in snacks, highlighting its fiber content.

What does William Shatner believe contributes to his vibrancy?

William Shatner attributes his vibrancy to believing that 'food is a medicine' and maintaining 'childlike curiosity for the rest of your life.'

Home / Arts and Entertainment / Shatner Beams Fiber to the Masses

Shatner Beams Fiber to the Masses

30 Jan

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Summary

William Shatner stars in Kellogg's Raisin Bran's 2026 Super Bowl commercial.
The ad features Shatner promoting the fiber content of the cereal.
Shatner finds the concept fun and believes food is medicine.

William Shatner, aged 94, is set to be the star of Kellogg's Raisin Bran's upcoming Super Bowl commercial in 2026. The actor, known for his role in Star Trek, appears in a humorous, sci-fi-themed advertisement promoting the cereal's fiber benefits.

The commercial depicts Shatner responding to a warning about America's low fiber intake. He beams himself to different settings, including a sports bar and a family's home, to deliver boxes of Raisin Bran and advocate for "fiber time."

Shatner expressed his enjoyment of the campaign concept, finding it a "really fun idea" that balances humor with the topic of digestive health. The Kellogg's initiative aims to position its bran cereal as a way to reset after weekend overindulgence.