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Shatner Beams Fiber to the Masses
30 Jan
Summary
- William Shatner stars in Kellogg's Raisin Bran's 2026 Super Bowl commercial.
- The ad features Shatner promoting the fiber content of the cereal.
- Shatner finds the concept fun and believes food is medicine.
William Shatner, aged 94, is set to be the star of Kellogg's Raisin Bran's upcoming Super Bowl commercial in 2026. The actor, known for his role in Star Trek, appears in a humorous, sci-fi-themed advertisement promoting the cereal's fiber benefits.
The commercial depicts Shatner responding to a warning about America's low fiber intake. He beams himself to different settings, including a sports bar and a family's home, to deliver boxes of Raisin Bran and advocate for "fiber time."
Shatner expressed his enjoyment of the campaign concept, finding it a "really fun idea" that balances humor with the topic of digestive health. The Kellogg's initiative aims to position its bran cereal as a way to reset after weekend overindulgence.
Beyond fiber, Shatner attributes his vitality to the belief that "food is a medicine" and the maintenance of "childlike curiosity." He was already enthusiastic about participating, recognizing the prestige of a Super Bowl commercial.
In the ad, Shatner even makes a quip about being "too old for this" while standing on a car roof at a football tailgate, highlighting the ad's playful tone. He was recently photographed eating Raisin Bran at an L.A. stoplight, showing his personal connection to the product.
